Photoblog: Inside the Xbox 360 Blogger Bus

by Ken Weeks { May 11th 2006 at 1:30PM }

No matter what your opinion is of Microsoft's E3 performance, there is no doubt that the evil monopolists from Redmond have blown away Sony and Nintendo when it comes to reaching out to alternative media. Sitting on a leather couch, in the comfortable air-conditioned confines of the Xbox 360 Blogger Bus (formerly leased by Def Jam Records), I'm starting to wonder why I spent yesterday cramped in sweaty show floor cubicle with 20 people complaining about connection speeds. It's a lovely respite from getting jostled by the unwashed masses in South Hall. Unlike the competition, Microsoft's PR staff is nice and helpful to bloggers almost to a fault. As I type, Geometry Wars is playing on four HD displays and jar of Twizzlers the size of a mop bucket sits on my lap. Of course, we at Joystiq and Xbox360Fanboy would never allow such blatant star treatment to sway our coverage of E3. (I'm spitting out the Twizzlers right now). All jokes aside, why is Microsoft the only one of the big three making an effort to specifically reach out to blogs?

Take the tour after the jump.

Tags: E3, media, photoblog, PR

Reader Comments (Page 1 of 1)

Joel @ May 11th 2006 1:36PM

Because microsoft is the only one that understands the blog explosion

jaemz @ May 11th 2006 1:58PM

It does my heart good to see some Apple computers onboard the billy bus.

I kid, that bus does look pretty cool tho... and it is nice seeing you get some 'star' treatment. Keep up the good work.

Dan @ May 11th 2006 2:23PM

That is one thing Microsoft really does good is reach out to the commununity.

Looks like a nice place to hang out and blog :)

Another gooder for M$ :D

Don Wilson @ May 11th 2006 3:26PM

Hmm, because Microsoft is the only one who realised that blogs are the sole source of my (and others) hearing of what's going on at E3? ;)

Enjoy the food!

Tim @ May 11th 2006 5:23PM

Same as #3, Microsoft knows how to treat the american/canadian/european market. That's why I want them to succeed. Pandering to my needs and wants is the way to my heart, no doubt about it. And Microsoft does it best, with it's blogger busses and it's britishy down-to-earth spokespeople, it's marketplace beaming me content for no reason.

That Cliff(y) B guy is pretty cool too. Now if only his game would come out...