Grand Theft Auto IV's 30 minute infomercial
by Dustin Burg 
{ Mar 23rd 2007 at 2:00AM }
Last night the guys over at Gamertag Radio were channel surfing and ran across an interesting countdown clock on FX. It looked familiar, but was it really an ad for Grand Theft Auto IV? Yes indeed, it was an infomercial for GTA IV, but was lacking any real substance. Rockstar purchased a 30 minute spot on FX airing from 2:00AM EST to 2:30AM EST to show nothing more than a simple countdown clock (viewable above) complete with loud ticking sound. This is the same clock that appears on the official GTA IV website which is counting down to our first glimpse of the game. Let's just say this trailer better be something special Rockstar, because teasing us with a long and dull infomercial doesn't make us happy. Next week we'll see what you have to offer ... next week.
Reader Comments (Page 1 of 1)
x7earitupx @ Mar 23rd 2007 3:11PM
I was just watching TV and this countdown came on. I found it pretty funny actually. My girlfriend saw it and was like "WTF?" I explained to her what is was and she said, "All this hype just for a trailer?"
Lol :)
angry_lemming @ Mar 23rd 2007 2:18AM
It's running again tonight. That's nuts.
Toph @ Mar 23rd 2007 2:38AM
Truth be told, I think this is really cool. It's sort of like the whole Al Capone vault opening that Geraldo did back in the 80's..let's hope GTA4 has some much better content than his vault did!
dusty @ Mar 23rd 2007 4:16AM
Bush: "i hear a tickin' sound Laura, its the Muslims, i think, Bin-Laden for sure! Alert the media that Rockstar is an Al-Queda cell. They have planted a bomb in the TV!!! America will win, gosh-darnit, America will win this war on Terrorism!!!"
Carnie @ Mar 23rd 2007 4:44AM
Well here is to hoping that this trailer flips all of our wigs!
Zilju Kefai @ Mar 23rd 2007 10:18AM
HOLY 24 RIPOFF!!!!!
BadVermin @ Mar 23rd 2007 10:31AM
Ad space if often bought months in advance, assuming there will be content ready by the time the ad needs to be done.
mattclarkie @ Mar 25th 2007 6:32AM
Is it me, or is the ticking really badly synched to the seconds changing, by like 1/2 second. All that money for such a cheap ad and they couldn't even do that sync right.
pierce @ Mar 29th 2007 6:32PM
to 3, lol