Halo 3 marketing blitz begins, Burger King, Pontiac, more on board
by Richard Mitchell 
{ Aug 9th 2007 at 11:30AM }
Microsoft today has announced that Halo 3 has officially surpassed 1 million pre-order sales in North America. While well short of the rumored 4 million we reported months ago, Microsoft notes that retailers have labeled Halo 3 presales as "the fastest in video game history." All of that is well and good, but it is nothing, nothing compared to the deluge of marketing madness that is fast approaching. Microsoft has lined up a veritable army of marketing partners including Burger King, Mountain Dew, Pontiac, 7-Eleven, Doritos, and Comcast. In addition, Halo 3 is the official sponsor of the Projekt Revolution tour this year, featuring popular groups like Linkin Park and My Chemical Romance. All the kids tell us that these "bands" are "dope" so we're assuming Microsoft has made a smart move in sponsoring them.
As Joystiq puts it, a perfect storm of products is currently heading our way, including Burger King meals, Slurpees, a custom Pontiac G6 GXP Street, Comcast content, and Mountain Dew, all emblazoned with Halo 3 branding. In other words, if you're sick of all the hype that Halo 3 is getting now, you might as well go into hiding until 2008. Of course, by then, the Halo 3 toys will be rolling out, so you might not be safe then either. We suppose you should really just give in and drink some Mountain Dew, eat a burger, jam out to Linkin Park, and stop off at 7-11 on your way home for a Slurpee and some Doritos before settling in to watch some Comcast cable, because Halo 3 isn't going anywhere for a while.
Reader Comments (Page 1 of 1)
Jared @ Aug 9th 2007 11:33AM
Just FYI- Linkin Park is NOT, I repeat, NOT dope, hip, OR happening.
My Chemical Romance is a subject I won't touch, but I will say they're damn fine showmen.
Crashman06 @ Aug 9th 2007 11:39AM
My Chemical Romance sucks also, though maybe their level of suckage isn't as serious as Linkin Park's.
Justin U @ Aug 9th 2007 11:43AM
I've heard a lot worse, and seen a lot worse, than either of those two bands, my friends.
Trust me. They aren't nearly that bad as some other bands.
Crashman06 @ Aug 9th 2007 11:46AM
OK, so they're not quite Milli Vannili or MC Hammer, but for contemporary bands with a national following and lots of media exposure, they're pretty bad.
3cubed minus 3squared plus1 @ Aug 9th 2007 11:48AM
Why only rock bands and no Rappers and/or Mexican groups?
Emos aren't the only ones that play Halo* ;P
*j/k, please don't flame.
thisguyrighthere @ Aug 9th 2007 11:54AM
Can Emo's play Halo? I figured all the violence and guns would scare the tight womens jeans off of them. Maybe they cope by writing poems and listening to gay songs.
I forgot Linkin Park and Chemical Romance even existed. Why not drag Poppa Roach into this mess too?
I'll forever be grateful for the day I stopped caring about music, bands and other pop-culture idiocy.
Wait!
MS could get Master P to say "Halo 3 gonna you say Unghhhh."
Na na na na, gentlemen. Na na na na.
MYPS3KilledMy360 @ Aug 9th 2007 11:56AM
IDK what are the pre orders on super smash bros brawl or mario galaxy or anything mario related. how many games will be instock in each store even with the pre orders if idk 10,000 kids in you area want it and 70% pre ordered it are you truly guaranteed it. im not into pre ordering the only game i ever pre ordered was kingdom hearts 2 i usually never pre order games because im so 1337 i get in the next week and just catch back up to my friends in the story mode(i take a day off and bam. dude did you get it yet! what? o never mind i passed that part already).
DjDATZ @ Aug 9th 2007 12:00PM
Halo 3 = God.
DjDATZ @ Aug 9th 2007 12:00PM
*Master Chief = God
Halo 3 = Jesus.
Tony @ Aug 9th 2007 12:02PM
Nothing is more unbearable than music discussion on a video game site. Particularly with the word "emo" tossed around the way it is.
Crashman06 @ Aug 9th 2007 12:12PM
@10
That's so emo of you to say.
rockeranimefreak @ Aug 9th 2007 12:29PM
Give me Halo Dorito's,Halo Mountian Dew,Halo burgerking,Halo slurpee,and halo 3. for music i'd rather the in game soundtrack! :)
TORO @ Aug 9th 2007 12:37PM
Video Game Record Sales
Halo 2:
$125 million in sales in a 24-hour period
Halo 3 Pre-Orders:
$60,000,000
I calculated this using the cheaper version of $60, but I bet these numbers would significantly be higher if we took into account the Legendary(I have this pre-ordered) and Limited editions. Atleast we're halfway there! There's a lot of people that just pick it up after work/school.
Sean @ Aug 9th 2007 1:16PM
It doesn't matter if you don't like Linkin Park or My Chemical Romance (I don't either), but they have huge followings, so it's definitely a smart choice by Microsoft.
Who Flang Poo @ Aug 9th 2007 1:38PM
Yea, they could have gotten better bands that were more popular or less emo, but everything else they did a great job on. I am a huge fan of the Burgerking commercials most of them are funny as hell and i would love to see the Master Chief included in them. I also love the idea of the new Dew and Doritos and cant wait too get them.
Master Chief=God
Sgt. Johnson=Jesus
Crotana=Mary
Halo 3=The giant flood covering the earth
PS3 fans=the people drowning in the flood
lol
Halo 3 will rule the world for year to come!
TORO @ Aug 9th 2007 1:29PM
MYPS3KilledMy360 don't you wish you and an Xbox? Common don't ya?
Rob K @ Aug 9th 2007 1:46PM
Maybe they can get Will Smith to say "Get jiggy with Halo 3"
In all seriousness, a lot of bands SUCK. I went to see O.A.R. in concert, they were very good live. Augustana who opened for them, however was atrocius and should stick to doing something else.
Joe @ Aug 9th 2007 2:04PM
PROJEKT REVOLUTION FTW! I am going to my second one next Friday in Ohio. :)
Bravo6 @ Aug 9th 2007 2:23PM
best buy preorder deal, get some cheap ms points with it - http://www.bestbuy.com/site/olspage.jsp?id=pcmcat106600050043&type=category
just fyi
Sammy D Kat @ Aug 9th 2007 2:50PM
Nobody has said "dope" in a positive manner since "bad" was in. I love Halo, I love MCR, so FOAD.
Adam @ Aug 9th 2007 3:01PM
Wait a minute. Did anybody else realize there was some major side boobage in that BK pic?
baby sea tuna @ Aug 9th 2007 3:26PM
Adam, that was the _only_ thing I noticed.
zackiyp @ Aug 9th 2007 3:43PM
Linkin Park is so horrible. Ask any weird dude with no friends what their favorite band is and it is highly likely that they will say Linkin Park.
Handy Manny @ Aug 9th 2007 4:00PM
Halo 3 at Projekt Revolution? I was there just last weekend, at the Verizon Amp. In San An, Tx, and i didnt see shit of Halo. Skate was there, 2k basball, GH2 for ps2, wiisports. But no Halo.
Linkin Park was awsome, HIM was realy good, Placebo was must see, Takin back sunday was good too. Fk my chemical romance
The next day i was there for OZZ FEST too, someone please try making fun for Ozzy i dare you.
Who Flang Poo @ Aug 9th 2007 4:08PM
Ozzy rules!
Linkin Park sucks, HIM is too emo and girly, and Takin back sunday really sucks along with My Chemicial Romance.
Fontez @ Aug 9th 2007 5:06PM
WOW... I'm shocked...
I could understand a large amount of people who aren't keen on MCR... But Linkin Park?
It's one thing to have your own musical taste or opinion but if you know ANYTHING about music writing or composition...
You would know that Linkin Park are some of the most talented and creatively innovative writers in the world...
If you sat down and listend to their new album... I'll admit there is a song or two that could have been better or taken out but overall...
An AMAZING album without a doubt in my mind...
If you have any respect for Rock music you'll also know that Chester is known as one of the best vocalists in modern Rock for his signature scream which no one can imitate.
They're sucessfull because NOBODY sounds like them...
The following bands are also ridiculously amazing for the same reasons...
- Billy Talent
- System of a Down
- RHCP
- Tool
I kid go on but I won't... Lesson of the day...
Opinions are cool but don't Fuck with good music...
Blind Spider 11 @ Aug 9th 2007 11:44PM
Halo is going to kill all other games I mean all of them
Abuzar @ Aug 11th 2007 11:38PM
Linkin Park and My Chemical Romance suck, go listen to some Disturbed.
gowfan @ Sep 2nd 2007 2:20PM
If Halo wasn't being shoved down our throats, there is no way there would be a million preorders. There are a lot of hardcore fans. But not that many. I've always thought it was an okay game, but definitely overrated and despite that fact I was somehow scammed into a preorder as well courtesy of one of my hardcore buddies. Anything this heavily marketed is almost certainly bound for great success, regardless of quality. Halo=meh
I'd rather be playing GoW
I-Am_-Awesome @ Sep 2nd 2007 2:35PM
They should get U2 to do some music thing for Halo 3. That would be quality. Not stupid emos.