Assassin's Creed to save Ubisoft from EA?
by Richard Mitchell 
{ Dec 18th 2007 at 4:30PM }
Considering all the industry shakeups this year, it's refreshing to see a company potentially fend off acquisition by a bigger fish. Enter the often mentioned plot of Electronic Arts gobbling up Ubisoft. Apparently, that task has been made much more difficult, and it's all thanks to Assassin's Creed. You may recall that Ubisoft recently announced that the game managed to sell 2.5 million copies worldwide. It seems that this sales push has upped Ubisoft's market value to 4.3 billion dollars. The upshot of all this is that Ubisoft may now be too expensive for EA. With two ton gorillas seemingly forming all around them, EA is sure to be feeling the pressure of no longer being on top. The industry is watching with bated breath to see what happens next.
Read - Ubisoft's assassin and the creed of creative defence (registration required)
[Via Joystiq]
Reader Comments (Page 1 of 1)
xenocidic @ Dec 18th 2007 4:43PM
Thank Heavens.
pcgamer11 @ Dec 18th 2007 5:30PM
Yea, narrowly avoided. Although, AC is a decent game at best. There was way to much investigation mission repetition for my liking. We'll see on teh sequel if that and the story are better explored.
Jim Halpert DM @ Dec 18th 2007 5:30PM
I think the real question is: Can anything save EA from itself?
JakubK666 @ Dec 18th 2007 5:46PM
EA is about to drown (rushed glitchy games , overall poor quality , Differences between FIFA 98 > FIFA 2008) deep down the ocean of video game industry so it seems like they're trying to bring everything else down with them.
Buying bloody Bioware and Pandemic and other popular developers ain't gonna save you if you're going to rush them into releasing Mass Effect 2 next year! There are only two developers that have enough power to sponsor their own games and have control over everything(if you know what I mean). Obviously I'm talking about Blizzard and Valve.
You can say a lot about them (game delays etc.) but in the end each and every one of their games is a MASTERPIECE.
At least they're safe from EA. If EA "will fuck with them , they will fuck with the best" as quoted from Scarface :p
THA1icarus @ Dec 18th 2007 6:18PM
Well EA is changing they did delay Army of two and orange box(this one not enough). But their policy with their studios is to leave them alone as much as possible and not push games on the marked. That goes for their sort of independent game studios like Bioware...
Lets hope this stays true...
THA1icarus @ Dec 18th 2007 6:19PM
orange box PS3 of course
energyvortex @ Dec 19th 2007 8:20AM
The once great company is finally taking some hard knocks for its arrogant and shoddy market tactics. Delicious! My biggest, personal, beef with them is the way they're treating the NFL franchice. Madden is a good product over all, but EA's filthy money-grab fingers keep screwing it up. You've got the monopoly you bought and paid for (read as 'stole' out from under ESPN/2K/Visual Concepts), for the love of the sport at least DO something good with it. Madden is garbage when you look at 2006/7/8. Status quo for 3+ years.
I'll dance a jig when their bought monopoly is up and other companys can bid for a chance to do something wonderful with the NFL license again.
Bravo6 @ Dec 19th 2007 9:36AM
Way to go, Ubi..