Over half of US 360 owners bought Halo 3


Do you live in the United States? Do you own an Xbox 360? If you answered yes to both of these questions, there's about a 1-in-2 chance that you own Halo 3. At least, that's what GameDaily says. How do they know this? Elementary, dear reader. With an Xbox 360 installed base of 7.9 million units in the US and 4.1 million copies of Halo 3 sold in the US, that's an impressive 52% of US 360 owners with a copy of their very own. Furthermore, Halo 3 had a profound effect on console sales. As analyst Anita Frazier noted, "That is why content is so important - a really killer game drives hardware adoption more than any other factor (including price cuts)." So, for the record, if anyone asks you, Halo 3 is the most successful thing ever.

[Via Joystiq]

Tags: bungie, bungie-studios, business, console-wars, halo-3, halo3

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