360 attach rate now 7 games per console

by Richard Mitchell { Jan 28th 2008 at 6:00PM }

The Wii may consistently take the console sales crown, but there is no denying that the Xbox 360 sells the most software. As if to drive this point home, Microsoft CFO Chris Liddell recently told CNBC that the Xbox 360's life-to-date attach rate now rests at seven games sold per Xbox 360 Console. As Eurogamer points out, the latest attach rate is significantly higher than the 5.3 attach rate reported last January. Further illustrating just how momentous this feat is, Liddell pointed out that 360 owners are now spending more money on games than an Xbox 360 itself. It's an important point to make, especially for third party publishers. After all, companies want their games where the money is.

[Via Eurogamer]

Tags: attach-rate, business, npd

Reader Comments (Page 1 of 1)

Larry not allowed to say cheevo @ Jan 28th 2008 6:13PM

That's weird. I have 38 games, and my GF must have at least half that for her console. I guess there are some people that have just one game?

violenceinhd @ Jan 28th 2008 7:49PM

I'll just assume you got these games when new.

$60 x 38 = $2280.

I'll take a new computer over that any day.

ALH @ Jan 28th 2008 8:15PM

take a new computer with WAY less to spend on 38 games since you spent it all on hardware? lol logic.

lharmon @ Jan 28th 2008 9:56PM

Well, I have a desktop and a laptop. I don't really need another computer.

I guess you spend your money on things you want. I buy games and guns, you may want a new computer. I will say I want my money back for Stranglehold! (The demo fooled me.) haha.

Oh, congrats again for a second time without the f-bomb. You are making all kinds of progress! haha! :)

dunnypop @ Jan 28th 2008 6:14PM

makes sense. I have about 15+ 360 games, 5 wii games (which are horrid and were mostly gifts), and 2 ps3 games (which are also horrid).

Tony @ Jan 28th 2008 6:16PM

I always wonder if these numbers include XBLA games too. I'm guessing it's retail only

Chester @ Jan 28th 2008 6:21PM

I have about 10 games I own plus a 4-game Gamefly account! So thier about right I guess.

DiddlyKong @ Jan 28th 2008 6:26PM

Yea i got to have like 40 plus games for my 360.

Brian @ Jan 28th 2008 6:45PM

I've bought more than 15 games, since launch day. But I've also bought two 360's :p

Preston Crawford @ Jan 28th 2008 7:22PM

Has to be retail only. I've purchased about 20 retail games in the time I've owned a 360. I currently own 7 retail games, 2 XBox Originals and 11 XBLA games. So I'm sure I skew that attach rate as well.

saylorsgang @ Jan 28th 2008 7:09PM

I have 12 360 games not including the gawd awful burger king ones, but I have 15 xbla games too, I don't like buying them or keeping them a long time unless the replay value is there

brainsmak @ Jan 28th 2008 7:28PM

i have exactly 7 games :) 8 and 9 are coming soon tho :P

erivera3 @ Jan 28th 2008 7:35PM

I have about 7, doesn't seem like that many until I start counting them out. All solid games, and there are about 5 or 6 more I could have bought but decided against.

Bobicus @ Jan 28th 2008 7:54PM

i currently own 10 360 5 xbox and about 20+ xbla

7 is a good number and will make third parties stick with or join with m$

Ryan @ Jan 28th 2008 8:14PM

Today is my 360's 1 year anniversary and I already have 26 games. If someone told me I'd have that many now a year ago I would have been laughing my ass off.

NukeAssault @ Jan 28th 2008 8:14PM

Funny, i have exactly 7 games. XD

NukeAssault @ Jan 28th 2008 10:34PM

Handful of arcade too... 5-6

ALH @ Jan 28th 2008 8:22PM

Had my 360 a year and a bit and have 12 games and 11 arcade, soon to be 12 when REZ arrives.

For comparisons sake i have 30 ps2 games, not counting the ones i've traded in over the years- all of which were bought spread thinly over a SIX year period.

My attach rate is because of the quantity of games i can actually afford, the quality of the library on offer, or the fact that my taste and eye for picking out games has changed over the past few years. go figure.

Etchasketchist @ Jan 28th 2008 8:44PM

I've been shocked at how efficient the Xbox 360 is at making me shell out loot for games. I rocked a Dreamcast for about 5 years with maybe 3 games. Jet Grind Radio, NFL 2Ksomethin' and NBA 2KIforget. Now I've got 19 retail 360 games, 3 Xbox back-compat discs, 1 Xbox original, and 35 Xbox Live Arcade games. I'm plateauing though. My current "to get" list is pretty tiny and there are only maybe 5 games I'm super excited about in '08.

Viridium @ Jan 28th 2008 8:56PM

Dreamcast forever! We kept coming back to the original Virtua Tennis, and Zombie Revenge. There were a lot of great games there but those two were staples.

Deck @ Jan 28th 2008 8:50PM

Means we don't have to worry about any developers not wanting to develop for the 360! (Unless its some exclusive somewhere else, but those are few and far between)

w00t for developers!

David W. @ Jan 28th 2008 9:07PM

I have 21 games...dayum...lol

KFelon @ Jan 28th 2008 10:10PM

I have 29 retail 360 games & 29 xbla games. The end of Feb will mark the end of my 1st year of 360 crackdom.

Van Faulk @ Jan 28th 2008 10:25PM

And this is what sony needs to worry about. Not someday outselling it in hardware, but getting the software sales up. As it stands for the ps3 to sell as much software as the 360...if would have to have an install base of around 120 million.

Zach S @ Jan 28th 2008 10:54PM

Jeez, whoa!!! I only have 3 games (one of which I won in a contest) and only plan on getting about 3 in the future, as of right now. I don't know if I'd ever really finish something like 20+ games- it would take forever, especially considering the length and replay value of some of the titles! I guess the 360's lineup is very solid, though, so I can't really complain...

Titty Pink @ Jan 28th 2008 11:00PM

7 games? Lets see:
Halo 3
Bioshock
Mass Effect
R6 Vegas
Gears
COD 4
ummm...Fight Night maybe?
Forza?

OK I give, how the hell do some people on here have 20+ games without using terms like suck, ass, worthless, or I was fooled (ok someone said that they were fooled). Man, 20+ games...Hell both next gen systems AND the Wii have about 25 kick ass games. I guess some people have money to burn. I need to ask the military for a raise...

Larry not allowed to say cheevo @ Jan 29th 2008 11:48AM

Those are all good games, and YES, fight night round 3 is a must own. A couple of others that I'm happy to own:

Graw 1&2
PGR 3&4
Crackdown
The Darkness
Overlord
Command & Conquer
F.E.A.R.
Assassin's Creed
Ace Combat 6
Orange Box
Guitar Hero games
Rock Band

Now, some of these are personal taste (C&C or The Darkness), but some can't be disputed (Crackdown, The Orange Box, or Rock Band).

Dadidito @ Jan 28th 2008 11:42PM

I have 12 retail.
plus those 3 Burger King games..
throw in the mix on helping that average.. not included in this list are the ridiculous amounts of Xboxlive games i have sitting on my harddrive.
XBOX 360...it eats money... :)

Brian @ Jan 29th 2008 12:02AM

Not bad considering there are probably a lot of people who bought more than one 360 for themself. I own 3 and about 25 games. Makes sense! Great system! Not the greatest hardware though!

Who Flang Poo @ Jan 29th 2008 12:04AM

I have about 35 for 360 games 10 I'm planning on returning, 3 BK games that i got for a gift lol, and the rest I play frequently enough to keep them. Then, I have 2 PS3 games that I never play. Then, I have 5 Wii games which I play if my bro is hoggin the 360, and dont feel like playing multiplayer. I would like to see the attach rates for the PS3 and Wii, I'm guessing the Wii is about 1-3 and PS3 is about 0-1.

jake18oly @ Jan 29th 2008 12:08AM

I have 16 games not counting the 3 Burger King games and XBLA games.

@Titty Pink

You missed some really great games on that list of yours.

Orange Box
Rock Band
Assassin's Creed
Guitar Hero Series

jake18oly @ Jan 29th 2008 12:09AM

I have 16 games not counting the 3 Burger King games and XBLA games.

@Titty Pink

You missed some really great games on that list of yours.

Orange Box
Rock Band
Assassin's Creed
Guitar Hero Series

jake18oly @ Jan 29th 2008 12:09AM

Sorry about the double post!

albinogoldfish @ Jan 29th 2008 12:32AM

I'd buy a lot more if a certain console had some light guns...maybe a little house of the dead....?...I'm looking at you Microsoft, get on it!

CARNAGE RULES @ Jan 29th 2008 2:21AM

215 retail games

borandi @ Jan 29th 2008 3:02AM

119 Retail, 35 XBLA games here. Along with a high power, self built PC. I get the best of both worlds (except that empty bank balance feeling).

Games are cheap enough if you're willing to search for the cheapest prices, willing to buy pre-owned, or take advantage of multibuy deals. If you're in the UK, take advantage of http://find-games.co.uk for cheap price search, and http://hotukdeals.com for multibuy/special offers. This isnt an ad, just a very hearty recommendation.

Boff @ Jan 29th 2008 7:00AM

Thanks Borandi, didn't know about that find-games.co.uk one!

Robzy @ Jan 29th 2008 5:12AM

I have over 70 xbox 360 games so I guess I'm boosting this average a little ; )

SadisticHam @ Jan 29th 2008 5:27AM

15 retail games, none of them i regret buying, all of them i play often.

Over double what the average Xbox user has? :$

Boff @ Jan 29th 2008 7:08AM

Hmm, let's see....

PGR, Battlefield, Saint's, Viva, Tiger, Gears, Crackdown, Rainbow 6, GHII, GHIII, Halo3, COD4, Orange Box, Mass Effect

14 off the top of my head. And the majority of those I'd consider 'killer apps'!

I don't even want to think about what 14 retail games have cost me! Not to mention my Boomerang rentals, XBLA games and DLC!

Ian @ Jan 29th 2008 8:45AM

Does this include pre-owned purchases? If so, holy shit. Cuz I own 25 games and MAYBE 7-9 of them were new.

xFenixKnightx @ Jan 29th 2008 9:34AM

Yeah I have 16 games, 360 FTW like always =)

xFenixKnightx @ Jan 29th 2008 9:51AM

Gears of War
Halo3
COD2
COD3
COD4
R6 Vegas
Bioshock
Mass Effect
Lost Planet
Fight Night R3
NBA 2k6
College Hoops 2k6
GRAW
Dead or Alive 4
Rrrrridge Rrracer 6
Tetris Evolution...for the wifey ;)

This Year most likely going to buy...

Dark Sector
Battlefield Bad Co.
Ninja Gaiden 2
Too Human
Alan Wake
Dead Space
Army of Two..depending on reviews
GHIII
Starwars: Force Unleashed
GTA IV
R6 Vegas 2
Prizefighter
TIBERIUM
Brother In Arms HH

*Not to mention that I have like 15 XBLA games too

bigE @ Jan 29th 2008 11:05AM

I have 3 games and 4 xbox live arcade games.

OrionnoirO @ Jan 29th 2008 12:03PM

My last post apparently didnt work lol, but I have roughly 38 disc based 360 games and 72 Live Arcade titles... I

mattclarkie @ Jan 29th 2008 1:11PM

Well I counted the other day and I have 23 retail games, well 24 if you count my 2 Halo 3. I will have 30 by the end of the year easily.

I count as 3 people alone, and as many people have 40+ games there are either lots of games in collections that are used, or some people don't have a game at all. I can't really see how the numbers can add up. If just 10% of owners have 40 games, and 10% have 30, and 20% have 20. That makes around 11 games per player. And those numbers seem about right to me, so what do the other 60% play.