GRID and eBay Motors partner in advertising deal
Codemasters, their in-game advertising peeps at Engage In-Game Advertising and eBay Motors are all happy-go-lucky today with the announcement that upcoming racer GRID will incorporate eBay Motors' auction service into the game. In-game advertising FTW!
According to Codemasters, the eBay integration "allows GRID players to buy and sell performance vehicles in a realistic setting" as the "marketplace experience becomes an essential element in a player's strategy to win races by upgrading cars for optimal performance". There will even be an in-game eBay Motor Muscle Series. And, per the new GRID video embedded above, it looks like there will be a special eBay Motors car as well. Hell, GRID is eBay'tastic! It makes us wonder if eBay will be waiving all selling fees on copies of GRID that are sold through their online auction service. That'd be a great promotional tie-in.
Reader Comments (Page 1 of 1)
Tony @ Apr 22nd 2008 5:49PM
Game is still looking fantastic. Looking forward to it.
I'm not totally clear on how all of this auction stuff works, but the easier it is to use the better.
E.J. @ Apr 23rd 2008 1:12AM
It sounds like the in-game (online?) auction house will have the eBay Motors name on it.
OptimumEDGE @ Apr 22nd 2008 6:23PM
That trailer was quite sexy. Although at this point I'm not sure what to think of all this eBay business.
Zeus.:God @ Apr 22nd 2008 11:02PM
I absolutely adored DiRT. No doubt this game will be just as exciting and intense- GT5P doesn't look to have anything on this in terms of graphics.
Neuromancer @ Apr 23rd 2008 12:31PM
I agree, this game is going to rock. If only we can get X3F excited about it too...