EA reveals casual sub-brand, Freestyle

by Xav de Matos { May 7th 2008 at 2:00PM }

Attempting to appeal to a more casual audience, Electronic Arts announced in a press release the introduction of a new sub-brand of EA Sports called Freestyle. Focusing on making sports titles more accessible to a wider range of gamers, the Freestyle brand logo will signify that a game includes simpler control schemes for casual players.

"The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand," said Peter Moore, president of EA Sports. "EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports."

The first title to include the new Freestyle branding will be EA's cartoon-mischief style boxer Facebreaker which releases on the Xbox 360, PS3 and Wii later this year.

Tags: business, casual, ea, ea-sports, ea-sports-freestyle, facebreaker

Reader Comments (Page 1 of 1)

AnOffday @ May 7th 2008 2:06PM

oh yay...EA's expanding...

Britton @ May 7th 2008 2:08PM

I'd like to see this division fail miserably but it wouldn't put a dent in their armor so there's no real point...viva la EA?

mgroves @ May 7th 2008 2:13PM

Why do you want to see this division fail miserably? Because they're a big, greedy company, maaaaaan?

AnOffday @ May 7th 2008 2:25PM

Because they are single handedly ruining video games. Their idea of improving a genre is buying out all the other companies that make that type of game, or flat out buying a specific license so only they can use it. And then they cut production costs, make a half assed game, and release it to people who want a certain type of game and have no other choice but to buy theirs.