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Bach denies Blu-ray Xbox 360 yet again

9:00AM pacific has come and gone and guess what kids? We still do not have a Blu-ray equipped Xbox 360 to announce, because it isn't real. So, that CrunchGear rumor was a total bust, who would have guessed? But we really didn't have to wait until this morning to be disappointed, because Microsoft's own Robbie Bach already dispelled (for the 39th time) any Blu-ray / Xbox 360 integration yesterday during an interview with SFGate. Again, Bach pretty much reiterated the fact that the Blu-ray format isn't something Microsoft is interested in adding to the 360 and doesn't think consumers really see value in it. Oh, and if you were excited about a Zune Phone (and really, who isn't?) don't hold your breath. Bach squashed that rumor too.

[Via Engadget]

Tags: bach, blu-ray, robbie-bach, xbox-360

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