PopCap promises "coolest collaboration ever"
by Terrence Stasse 
{ Jun 21st 2008 at 11:00AM }
PopCap are well known for their catalog of casual games, having released a bunch of them on the Live Arcade, and even more via other release channels. So it was no surprise when in an interview with Gamasutra, both the co-founder and CEO reasserted their commitment to continuing to make games that appeal to the widest possible audience.
A surprise did come toward the end of the interview though, when it was announced that PopCap is collaborating with a company that has extensive console experience but also highly values casual games. In a fleeting moment of hyperbole, the project was described as "the coolest collaboration ever, I promise," then pulled back to the more reasonable "I'll maintain that it will be one of the top ten collaborations (in gaming)."
Whatever it turns out to be, if the co-fonder of the company thinks this highly of any specific project out of all the ones that PopCap oversees, it's quite likely to be good. Or maybe this is all just marketing designed to get us to think that ...
A surprise did come toward the end of the interview though, when it was announced that PopCap is collaborating with a company that has extensive console experience but also highly values casual games. In a fleeting moment of hyperbole, the project was described as "the coolest collaboration ever, I promise," then pulled back to the more reasonable "I'll maintain that it will be one of the top ten collaborations (in gaming)."
Whatever it turns out to be, if the co-fonder of the company thinks this highly of any specific project out of all the ones that PopCap oversees, it's quite likely to be good. Or maybe this is all just marketing designed to get us to think that ...
Reader Comments (Page 1 of 1)
Tony @ Jun 21st 2008 11:31AM
Ubisoft just announced a new casual games label, so my bet goes there.
Mike Schramm @ Jun 21st 2008 2:42PM
They worked with Valve on the "Extreme" version of Peggle, too. Not that Valve has "extensive console experience," unless you consider the ports of all their games to count.
racingfreak92 @ Jun 21st 2008 2:57PM
Hmm this is quite interesting. Im gonna split my bets and say its either Ubisoft, Valve or..., hmmm, THQ! Ill go with THQ as my 3rd choice
Jonah Falcon @ Jun 21st 2008 6:10PM
It's Valve.