Florida Anti-Tobacco Ad rooted in games

by Xav de Matos { Jun 25th 2008 at 2:15PM }

A fantastic anti-tobacco ad from Florida, discovered by GamerTag Radio, takes place within a Halo-esque videogame world where the battling hero survives a vicious robotic onslaught -- only to succumb to smoking. Part of the Tobacco Free Florida campaign, the videogame themed advertisement is the last of three new promotional spots that began running just before the Super Bowl. While we can't speak to the overal effectivness of the campaign one thing is certain, we wouldn't mind playing that game. You know, without the smoking part that is.

Tags: advertisement, anti-smoking

Reader Comments (Page 1 of 1)

cadaver @ Jun 27th 2008 4:19AM

that looks better than quake wars...

UNSCleric @ Jun 25th 2008 2:23PM

Sad.

John 117 would never smoke though. :) He's my hero.

Tegolin @ Jun 25th 2008 2:23PM

I've seen those commercials a lot in Florida.
Is that a Spartan Laser?

ZEBRA NINER @ Jun 25th 2008 2:25PM

Tobacco: tumor-causing, teeth-staining, smelly, puking habit. Come on folks, it's not "cool" to smoke... It just LOOKS cool.

Gemini Ace @ Jun 25th 2008 2:26PM

That's not realistic at all. It takes way longer for cigarettes to kill you than that!

Ian @ Jun 25th 2008 3:02PM

Really? Are you sure... its on TV... so it must be true, right?

monkeymonkeymonkey @ Jun 25th 2008 3:09PM

lol. you dont say!

Tony @ Jun 25th 2008 2:32PM

Smokers are jokers!

jax sedrin @ Jun 25th 2008 2:50PM

I think it would've been funnier if the main character used cigarettes as a weapon. Running around, sticking cigarettes in the enemies' mouths, lighting them up and watching them choke to death.

...somehow, despite the fact that they are robots...

MasterWolf @ Jun 25th 2008 3:06PM

Yeah they have been playing for a while now, at first I thought it was another game fly or energy drink commercial. I do not know why somebody actually made this.

Peff @ Jun 25th 2008 4:14PM

That gun seems like a gun in any UT games. mmm...

SharpBlade @ Jun 25th 2008 4:30PM

I will check this out after my smoke break!

Magic Whiskey @ Jun 25th 2008 4:31PM

Eye catching and pretty cool.

Jon @ Jun 25th 2008 4:49PM

How pathetic is this? Some EPA greenie decided that we need to start injecting political agendas in video games? Well obviously this is not the first time this has been tried. Kind of reminds of that wacked out games for change stalinist organization that trys to promote developers that make games where the hero is the U.N comming to the rescue to save all of humanity from global warming LOL! What a buch of huey! Please keep your pertrulie stinking hands of our video games.

badarsemother3k @ Jun 25th 2008 11:50PM

Dude, what the fuck are you on about? This is an anti-cigarette advertisement targeting kids. It isn't a real game. It isn't promoting anti cigarette messages in games. It really seems like all you are trying to do is talk about your politics and make yourself seem smart. You can put your opinions away and pick up a controller or go to a different blog.

Birdshake @ Jun 25th 2008 8:34PM

Solid Snake frowns on this shenanigans.

Flakundenga @ Jun 26th 2008 12:54AM

Florida FTW!!! no kiddin, but in all seriousness i hate smokers >:(

Akukami @ Jun 26th 2008 9:12AM

I'm surprised they actually took the time to make it look...good. Not the best thing in the world but atleast it doesn't look like a Poser reject like those 5 hour energy drink commercials I've been seeing lately. The one with that woman running past a tank?

Jon @ Jun 26th 2008 11:48AM

badarsemother3k, What am I on about??? did you make it through grammer school? I think you missed the point. Yes they are targeting kids with an anti-smoking ad showing a video game be it real or not does not matter. My point that I am trying to make is that this is not isolated to ads but rather it is indeed being injected directly into games themselves. Google "games for change" and see what I am talking about. There is an active movement by activist trying to brainwash kids by means of developing games directly tied to thier political views.