Rumor: 20GB 360 dropping to $299 July 6

by Richard Mitchell { Jun 27th 2008 at 9:15AM }

A High-Def Digest forum member by the mysterious name of Master X has captured images that appear to reveal an upcoming price drop for the 20GB Xbox 360 Pro console. The images reportedly come from a Kmart flier for the week of July 6. According to the image, the price of the Pro will be reduced to $299, knocking the price down by a hefty $50. There is no word on how this will affect the prices of the Xbox 360 Arcade and Elite models, which currently sit at $280 and $450 respectively. The price cut makes the difference between the Pro and the Arcade (which contains no hard drive at all) a mere $20 though, so we imagine price cuts are forthcoming for all models.

Expect updates when we have more information.

[Thanks to everyone who sent this in. Via Joystiq]

Tags: 360-pro, kmart, price-cut, price-drop

Reader Comments (Page 1 of 1)

joey @ Jun 27th 2008 9:34AM

Over due.

roach @ Jun 27th 2008 9:42AM

At this point, I would think MS would lower to $250. I think a lot of 360s would be sold over the Wii at the same price.

DBoyFlex @ Jun 27th 2008 9:45AM

So does that mean they are making them with crappier hardware? It just does not seem like M$ to diminish their profits.

divxz @ Jun 27th 2008 9:54AM

Speaking as someone who is on his 5th Xbox 360, how can the hardware get any crappier?

Killer @ Jun 27th 2008 10:12AM

"It just does not seem like M$ to diminish their profits."

What are you talking about? When you have a billion dollar money making OS behind you you can cut profits. It's just like Sony when you have a company as large as it is you can afford the lose in cash because other places make up for it in the company. Oh and just want to remind you of this, M$

guttertalk @ Jun 27th 2008 10:16AM

In the gaming arena (and others as well), Microsoft is willing to take losses if they are strategic in helping them control a market. It was only recently that the 360 hardware started turning a profit, albeit a small one.

I don't think Sony and MS are willynilly in taking losses, but they'll do it.

I think MS really believed their line about the first console getting to 10 million would dominate. I think that they assumed that and planned accordingly. Now, they seem to be grasping all sorts of things since that assumption has been proven false--making their own wiimote, creating Mii-like avatars, creating their own version of Home, and dropping prices. True, several of these are rumors. But I think this drop reveals a high level of concern because they are now finally turning a profit on the hardware. At least before this price drop.