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E308: NBA Live 09 'Player DNA'


EA Sports head marketing ninja, Peter Moore, has announced Dynamic Player DNA for NBA Live '09, which will update player attributes on a daily basis for connected consoles. Dynamic DNA also changes player attributes when trades are completed that takes the player's new surroundings into account when editing player stats. The system promises to keep the game continuously updated through the NBA season and is an addition we hope is added to all EA Sports games this season.

Tags: e3-08, e3-2008, e308, ea, ea-sports, nba-live-09

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