MS sponsors family friendly Xbox house parties
by Dustin Burg 
{ Dec 23rd 2008 at 3:00PM }
In an effort to expand the Xbox 360's target demographic, recently Microsoft hired House Party, a marketing company that sets up house gatherings, to promote the Xbox and market its products. Word of mouth style.
Around 1,000 pre-screened House Party participants hosted at-home events around the country with the only stipulation being that they had to invite at least ten other friends and family. For their Xbox party hosting, they were gifted $150 in Xbox goodies including a few games, some Microsoft points and peripherals. Not a bad deal.
"In order to get to the next 20 million [Xbox 360 sales], we need to get a new audience of women and teens," explained Microsoft's Heather Snavely. "We're going after them in ways that are different than ways we've done before." Let's party!
Reader Comments (Page 1 of 1)
Jack Bauer 70 @ Dec 23rd 2008 3:27PM
is that girl in the back ground from Left 4 Dead..... if not she should have been...
Diamondxp @ Dec 23rd 2008 9:13PM
Send info So I can sign up. I have Xbox Parties in my house all the time. Now I can get paid for it cool. I have a nice set up with surround sound and a big ass 65" TV.
Ian @ Dec 23rd 2008 3:42PM
omg look at the girl on the right! I haven't seen someone that ugly in a month or two.
slycooper_rocker [anti-panda death murder squadron force five] @ Dec 23rd 2008 5:31PM
is that a girl?...it might be a really fat dude with man tits. cause she has a tiny beard. O____o
Chris @ Dec 23rd 2008 5:22PM
Strange, I didn't think it was possible to play video games without using excessive curse words.