Show your college pride with Avatar university apparel
by Richard Mitchell 
{ Oct 29th 2009 at 12:45PM }
Disruptive Media announced today that it has released new university Avatar apparel on Xbox Live. The clothing covers thirty different universities, with apparel ranging from 40
($0.50) wrist bands to 250 ($3) varsity jackets. Unfortunately, if you happen to root for -- or have attended -- one of the universities that isn't on the list, you're out of luck (no OU? Seriously?). The press release does mention "plans for collegiate expansion," so you might consider holding onto your money until then. Or, you know, you could spend it on games. Up to you, really.
Browse the University Collection on Xbox Live Marketplace
($0.50) wrist bands to 250 ($3) varsity jackets. Unfortunately, if you happen to root for -- or have attended -- one of the universities that isn't on the list, you're out of luck (no OU? Seriously?). The press release does mention "plans for collegiate expansion," so you might consider holding onto your money until then. Or, you know, you could spend it on games. Up to you, really.Browse the University Collection on Xbox Live Marketplace
Reader Comments (Page 1 of 1)
LiteBlooregard @ Oct 29th 2009 12:54PM
I understand that my college MTSU wouldn't be on there, even though we are the biggest school in Tennessee, but why is Notre Dame not on there.
TORO @ Oct 29th 2009 2:15PM
No DeVry University? They took a lot of money from me!
Rich H. @ Oct 29th 2009 2:52PM
I was thinking the same thing, No Notre Dame no buy for me.
Deezul @ Oct 29th 2009 1:28PM
Yeah, their selection is pretty scattershot. I can see Georgia Tech not being there, and understand FSU and the U for ACC, but UVA over VT? And Clemson?
Seems to me they did some market research along the lives of "Name some colleges." Well of COURSE schools that are "University of XXX" would show, as all you have to say is the state, and you named the university. Of the 30 schools available, 14 of them are "University of STATE."
maveric101 @ Oct 30th 2009 5:26AM
well UVA is the #2 ranked public university, so... that's not so ridiculous.
Mike @ Oct 29th 2009 1:29PM
what, no SUNY Oneonta?? For shame, microsoft.
Deezul @ Oct 29th 2009 1:35PM
Don't know where they got that "top 30" names from. #6 and #9 on CLC's most recent list aren't there...
http://www.clc.com/clcweb/publishing.nsf/Content/Rankings+Annual+2009
Jimmy @ Oct 29th 2009 1:35PM
There goes some of my money
mattsparks @ Oct 29th 2009 1:40PM
Mostly SEC crap.
Reddrive @ Oct 29th 2009 1:40PM
I agree with Deezul. Top 30 in what? In most money raked in on sales? Why do two of the NCAA Football top 5 teams only have shoes available?
Hermes @ Oct 29th 2009 1:49PM
UCLA just keeps on making money. Wonder how much Microsoft paid them for that image of Royce Hall.
la_bruin @ Oct 31st 2009 1:20PM
Hey Hermes. For the record, UCLA's not getting a dime - although, yes, Royce Hall was selected for prominent placement as the background of this area of the Avatar Marketplace, chosen for best characterizing the visuals of a traditional American university.
Now If you'd bothered to take a look at the "University Collection" before you commented, you'd see that UCLA isn't even listed as one of the 30 Avatar Marketplace NCAA branded downloadables. Yes, that's right. UCLA's not even listed so branded Avatar apparel isn't available for purchase. And that's where the money comes from based on licensing usage.
Of course USC's got their logo up there along with Cal and Arizona.
Author X @ Oct 29th 2009 1:48PM
Well, I don't see Northern Arizona University, but I'm sure that's just because they're spending extra time to code that Lumberjack Ax prop.... right?
GewurztraminerX @ Oct 29th 2009 6:34PM
aww, no Arizona State either. Just UofA. Really? I mean, nobody lives in Tuscon anyway...
dbellinger @ Oct 29th 2009 2:04PM
I agree, no OU? I know that they have not performed well this year but not many have comparatively to last year). It does appear that a lot of them are dynasty teams (teams that continue to sell merch and tix (Nebraska has sold out every home game for decades) despite performance (ND being the main one that jumps out). Could just be that this was all they were able to get rights for right now and may expand depending on success of this.
Deezul @ Oct 29th 2009 2:19PM
And the selection for each school is different. Penn State has shoes and a hat, but others have much more. Hopefully expansions will show up. I'll be the first to deck myself out in Georgia Tech stuff.
And EA managed to get gamer pics and themes very soon after one of the NCAA football games came out, so hopefully it's only a matter of time.
Reddrive @ Oct 29th 2009 7:52PM
This isn't EA's doing
Deezul @ Oct 29th 2009 10:41PM
Umm, I never said it was. I was just making the point that when EA DID have individual school gear, it was almost all of the Division I schools, not just a "Top 30" selection.
Thrombo19 @ Oct 29th 2009 2:41PM
I was kinda surprised to see Mich State make the list for the first pass, but it made me think, why do they actually charge different amounts of points for the different articles? Really, was the hoodie that much harder to re-render in different colors than the T-Shirt was? http://screencast.com/t/FThfRMqU
Deezul @ Oct 29th 2009 3:15PM
More clothing in the hoodie, so naturally it costs more. That's why the jackets cost $4. They are thicker and warmer. So in June & July, the jackets will be on sale.
DocX GAMC @ Oct 29th 2009 4:59PM
OU LOL !!
TEXAS ALL THE WAY !!
chigthemnky @ Oct 29th 2009 9:01PM
No BSU ... At least put up the teams in the top 25
Dr.House @ Oct 29th 2009 4:11PM
only thing for UT is shoes.
wow.
Bravo6 @ Oct 29th 2009 4:39PM
University of Phoenix!!
mikey721 @ Oct 29th 2009 4:58PM
I was actually excited when I read the post title, then four lines down Richard breaks, no Sooner garb.
That deserves a big:
C'MON, MAN!
Reddrive @ Oct 29th 2009 8:04PM
FYI: They also released corresponding premium themes to match for $3. They all use the same background. The rest use stock photos are colors
http://www.disruptivepublishers.com/xbox/themes.php?category=university
GewurztraminerX @ Oct 29th 2009 9:06PM
How hard would it have been to actually get a photo from each school?
Superstar @ Oct 30th 2009 3:08AM
I was going to buy my school's shirt, but it wasn't there? They have Ole Miss but not the largest school in Mississippi?
Superstar @ Oct 30th 2009 3:09AM
lol that question mark shouldn't be there...
Justin @ Oct 30th 2009 3:46AM
INDIANA UNIVERSITY??!! COME ON!!!
Kevin @ Oct 31st 2009 12:26AM
I'm assuming that licensing deals with individual universities has a lot to do with which are available. That is the only reason I could imagine University of Arizona being available and not Arizona State, since ASU is the largest university in the country (therefore more potential customers).
I imagine more will be available once individual licensing deals are worked out.
Hermes @ Oct 31st 2009 2:31PM
Wow you're defensive. All I was commenting on was the picture of Royce Hall. I wasn't "bothered" to look at the avatar clothing because I'm not interested in the clothing; I was merely commenting on the backdrop photo of UCLA. Please stay on topic.
And how do you know UCLA isn't getting a dime? Are you on the ASUCLA committee? They control the brand image of UCLA and if there isn't monetary compensation for use the image, then there's probably something else (or at least that's my speculation). Whether that means an XBOX branded event at UCLA or future installments of UCLA clothing on avatars I know not.