Joystiq [Xbox]

Most Overused Marketing Slogan - "Bigger, Better And More Badass"

There really isn't much explanation needed for this award. Ever since Gears of War 2 was announced at the Game Developers Conference, it seemed as if Microsoft and Epic joined marketing forces to pitch the game using one simple phrase.

"Bigger, better and more badass" was the marketing slogan that not only was a promise of what Gears 2 had to offer, but was also the slogan that Epic would recite every chance possible. So much so, that "bigger, better and more badass" was eventually blacklisted from Cliff's mouth after the media started mocking its use.

"Bigger, better and more badass" will now and forever be known as 2008's most overused marketing slogan. Thanks Epic!

26/12/08