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Look, we know you've been waiting with bated breath for all those Hearts of Iron 3 content packs to arrive on Impulse, so we were glad to tell you that they've finally arrived. Sure, so did The Saboteur and X-COM, but we know you're not concerned. We suppose it's possible you'll tire yourself out with the new Hears of Iron 3 content to the point that you'll need a break, so we should probably point out that a mess of other games made it onto Stardock's digital distribution platform this week. Being the good friends we are, we've dropped the whole list just after the break, just for you!

Since its late October launch, Forza 3 has sped into over 1 million homes worldwide, marking a commercial milestone for Turn 10's critically acclaimed racer. In conjunction with today's release of the game's second and now premium DLC car pack (the first one's always free, ain't it?), dubbed "Hot Holidays," Microsoft has tallied up some Forza 3 stats.

According to the publisher, players have so far tracked 6.6 million hours and 590 million collective miles -- no word on flats or oil changes. Microsoft's Aaron Greenberg tweets that "more than 4M [million] auction bids" have lead to "$18.7 billion" virtual dollars spent (we have to imagine at least a billion went to that gorgeous coop pictured above). Of course, Microsoft has its eye on the real dollars, offering today's 10-car pack for 400 ($5). The full list of cars is posted after the break.

Additionally, a second premium pack has been confirmed for January 12, and -- wouldn't you know it -- that date coincides with the kick-off of the Detroit International Auto Show. You think that was planned?

Though most gaming enthusiasts received the announcement of the streaming game service known as OnLive with raw, unmitigated zeal, Take-Two chairman Strauss Zelnick isn't convinced of the platform's revolutionary properties. According to GamesIndustry, Zelnick explained during the UBS Global Media and Communications Conference in New York City, that, if successful, OnLive would "meaningfully and beneficially transform the economics of our business." However, he later added that the digital distribution-centric system "doesn't really speak to our business model."

Zelnick noted the benefits in not having to worry about costs associated with production and distribution, but explained that "the bulk of our business is packaged goods because initial releases are for the console business." He later claimed that OnLive's bold distribution model "probably won't be a sea change in our business." Shortly after that, he did 1,000 sit-ups, and then arm wrestled everyone in the audience simultaneously. Needless to say, he won.

Harmonix and MTV Games are dropping a couple of classic Simon & Garfunkel tracks alongside the first Slipknot track pack this coming week as DLC, appealing to that very specific crossover niche of people who like 30-year-old folk music yet like to go blackout partying on the weekends. Take out your terrifying masks and acoustic guitars, folks. It's going to be a weird one. Check out all the tracks for the upcoming week after the break.

Games on Demand, a.k.a. full game downloads, is one of the more recent additions to Xbox Live -- and today Microsoft has announced that it's bringing the service to its Games For Windows Live platform beginning December 15. GFWL creative director Chuck Osieja calls the initiative "Microsoft's return to delivering Windows games built on unique LIVE experiences." The service has a rocky history of sporadic supported releases and last summer ditched its subscription fees in the face of competition from the likes of Steam.

The move puts Microsoft up against Valve's digi-distribution service, which similarly offers community features and its own Achievements system, but boasts a much larger catalog at present. The GFWL Games on Demand initial lineup will include Resident Evil 5, Red Faction: Guerrilla and Battlestations Pacific along with new GFWL-enabled versions of 2D Boy's excellent World of Goo and Hemisphere Games' Osmos -- all titles currently offered by Steam, with some available via Stardock's Impulse service. Microsoft hasn't divulged pricing for titles offered via GFWL Games on Demand.

A reworked version of the former Windows Vista Ultimate Extra Tinker will be made available free to GFWL users when the Games on Demand service launches a week from next Tuesday.

Having already implemented major layoffs for a second year in a row, EA CEO John Riccitiello needs to start cutting more nitty-gritty costs. Following up on previous statements about cutting the number of releases per year, the executive tells Reuters that the company will have 40 releases in the next fiscal year, but that around 30 releases a year "wouldn't shock [him] at some point in the future." Focusing on fewer, quality titles sounds like the THQ gambit.

Another way EA can reduce costs is by cutting down on its packaged goods manufacturing and distribution. Riccitiello believes packaged games like Madden NFL will always have a following, but that digital distribution will account for half the industry in 2010, up from 40 percent. He states that EA's "goal" for the publisher's digital distribution operation is to become "as important as, and over time maybe more important than, our packaged goods business."

For those of you wishing to recreate the ear-biting banality that is a boxing match between Mike Tyson (please don't hurt us!) and Evander Holyfield (the poor guy!), EA Sports is enabling just such a possibility with this week's DLC for Fight Night Round 4. Titled "Rivalries," it'll be adding three new fighters as well as some new game modes.

The DLC's trailer (found after the break) details all the new additions, as well as giving us our first in-action look at the new fighters. We'll be re-imagining Holyfield's fateful fight with Tyson getting pummeled into the ground when the DLC arrives on December 3 – call it virtual retribution.

To quote the immortal words of the musical revolutionaries known as Widelife, "all things just keep getting better!" For the purpose of this post, "all things" include Steam's post-Thanksgiving deals, which seem to have hit critical value mass today. Resident Evil 5 for $24.99? Borderlands for $33.49? Ghostbusters for $9.99? Left 4 Dead: Game of the Year Edition for $7.49? Daddy like.

Once again, if you don't like the games which have had their prices temporarily torn in twain, tune in tomorrow at 8:00 a.m. PST for the next batch of deals.

Square Enix president Yoichi Wada estimates digital distribution and server-based gaming is poised for "exponential growth" within the next decade, advising developers to prepare for the shift. "In the past the platform was hardware, but it has switched to the network. A time will come when the hardware isn't even needed anymore," he said in an interview with MCV.

According to Wada, consoles as we know them will change dramatically, as "any kind of terminal becomes a potential platform on which games can be played." Wada believes platform holders have been preparing for the shift to network-based games and delivery systems since 2005, forcing his company to respond by increasing production of social and browser games. Square Enix is also preparing a beta release for the MMORPG Final Fantasy XIV in 2010.

While the Square Enix boss believes this shift has a greater global impact, especially in regions which do not have large console markets, our major fear is having to download an entire single-player Final Fantasy. Seriously, that's a lot of gigs.

Regardless of what some developers may say about Valve's digital distribution service, Steam, the Left 4 Dead 2 developer remains steadfast in its belief that listening to customers and developers is the best way to stay on top of the game. Ars Technica spoke with Valve director of business development Jason Holtman before his keynote at the Montreal International Games Summit, and Holtman explained his company's one-two-punch plan of listening to Steam customers and developers for advice on running the operation. "They're actually usually far better predictors of success than we ever could be," he said.

He was also quick to point out that, despite the cyclical claims that PC gaming is "dying," Steam has been enjoying strong digital sales for years. During his presentation in Montreal, he noted that Valve's games have doubling sales numbers (or more) when they're put on sale, with Team Fortress 2 sales having jumped by as much as 520 percent when the Sniper vs Spy update was released. With numbers like that to back up his claim, it's starting to make a lot more sense to us why developers were so happy to defend Steam last month.

After reviewing Steam's Black Friday offerings, we can't help but find the post-Thanksgiving sales offered by other retailers kind of adorable. Aww, you're knocking $10 off the price of Red Faction: Guerrilla? That's cute. Steam is selling that game, and almost every other game by THQ in an enormous, $49.99 bundle. You've got a buy-one-get-one-free deal on LucasArts adventure games? How quaint. Steam is selling like, every LucasArts PC game ever in yet another $49.99 bundle.

On top of those two preposterous offers, Steam will be slashing prices on a handful of games every day for the next five days. Today's sales include Batman: Arkham Asylum for $24.99, Far Cry 2 Fortune's Edition for $9.99 and Dragon Age: Origins for $37.49. In short, you should spend as much time downloading things from Steam as you possibly can this weekend -- with prices like these, we're guessing they'll be filing for bankruptcy some time before Christmas.

For those of you out there on your third or fourth sleepless night, unable to catch some Zs for worry that Sony is losing money on its physical-media PSP models to the PSP Go, it's time to rest easy. Sony Europe head Andrew House recently told GamesIndustry.biz that digitally distributed titles are "additive to the business." Better yet, newer PSPs aren't eating older ones. "I don't think there's been a huge amount of cannibalization." Okay, okay, he's talking about PSP Go sales proverbially "eating up" PSP-3000 sales.

He even goes as far as to state that "those sales [PSP Go sales] have come in and lifted overall PSP sales" – something we've heard stated before by execs at Sony Europe. We're not exactly sure what the strategy is behind using your new $250 PSP to sell your old (and arguably more feature-rich) PSP-3000, but we're still hopeful that Sony sees a long-term plan where we see a really expensive, download-only handheld.

Stardock isn't a publicly traded company, though it strives to be as open as possible about its business. This is where the annual Stardock Customer Report (PDF link) comes in, an annual assessment of the company's financial situation. Stardock, a publisher of games such as Sins of a Solar Empire, is also behind digital distribution service Impulse, which boss Brad Wardell says is the second only to Valve's Steam platform in terms of revenue generation.

"Our estimation is that Steam - as the current market leader - enjoys approximately 70 percent of the overall digital distribution market with Impulse at 10 percent and all others combined at 20 percent in terms of actual dollars generated per month," Wardell explains. As Wardell estimates, 25 percent of PC platform sales will come from digital distribution channels during 2009's calendar year, so we're talking billions of dollars here.

"Steam and Impulse both have the advantage of exclusive content (Left 4 Dead, Half-Life, Sins of a Solar Empire, Demigod, etc.)," he adds, but explains that Valve's strides in getting major publishers to sign on for Steamworks as a DRM solution (Dawn of War II, Modern Warfare 2) effectively nullifies those games' chances of appearing on Impulse. This is a big area where Impulse is missing out and even though it offers its own alternative -- Impulse Reactor -- the company already missed the boat on its share of the big, fat money-filled pie.

[Via Gamasutra]

Source - Stardock Customer Report 2009 (PDF)

Speaking to GI.biz, Valve's head of Steam, Jason Holtman, had some interesting things to say about the company's frequent deals and their effect on long-term game sales. According to Holtman, Steam's quick game sales -- offering Team Fortress 2 for $2.49 for only a few hours last month, for example -- don't have a negative impact on a game's long-term performance. Holtman notes that once a brick-and-mortar retailer reduces a game's price, people are reticent to ever pay a higher price again, but downloadable games are different. "You can have sales that are dramatically low and bring the price back up and people don't care," said Holtman, "They don't care at all."

Regarding the $2.49 Team Fortress 2 sale last month, Holtman said that sales actually increased the following weekend -- after it went back to full price. He also mentioned Steam's previous half-off sale of Left 4 Dead, noting that it didn't hurt retail sales at all (readers will recall that Valve claimed that it actually boosted retail sales). Holtman stated that it's possible to run several promotions without "sacrificing" either downloadable or retail sales, and added, "You don't have to hurt somebody to win."

One of the best things about digital distribution is how rapidly it can attend to a sudden, nostalgic urge. Classic PC game purveyor GoG.com has decided to reward rampant inpatients by offering Sanitarium for download -- right this instant. The point-and-click classic comes to your hard drive for $9.99 and free of DRM. GoG has also included the game's soundtrack as a free downloadable bonus.

If you're going to spend today playing an old adventure game, we can't imagine a more apt choice than Sanitarium, a tale of one man struggling to escape a world gone mad.