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Valve: Steam sales even boost retail games
Worried that those pesky digital shelves are going to put your local brick-and-mortar out of business in the next few weeks? Worry not, friends, as Valve's Doug Lombardi is here to put all your worries to bed. Talking to GamesIndustry.biz, Lombardi claimed that "free weekend" sales on Steam (among others) actually help to bolster sales at physical retail locations as well as online.
"Recently we've seen data that shows Left 4 Dead free weekends increase the sales of Left 4 Dead on Steam, at retail and on the Xbox 360, which we would never have guessed could have happened, but it's just that word of mouth," says Lombardi. Furthermore, he waves off talk of bad blood between Valve and GameStop over the developer's Steam service, saying, "We spent more money at GameStop in the US promoting Left 4 Dead than we did at any other chain ... we sold more copies of Left 4 Dead at Gamestop than we did at any other chain ... for us, whichever cash register you want to pay at, that's fine." Not that it matters to GameStop anyway, given the lack of a threat posed for at least another five years, right?
"Recently we've seen data that shows Left 4 Dead free weekends increase the sales of Left 4 Dead on Steam, at retail and on the Xbox 360, which we would never have guessed could have happened, but it's just that word of mouth," says Lombardi. Furthermore, he waves off talk of bad blood between Valve and GameStop over the developer's Steam service, saying, "We spent more money at GameStop in the US promoting Left 4 Dead than we did at any other chain ... we sold more copies of Left 4 Dead at Gamestop than we did at any other chain ... for us, whichever cash register you want to pay at, that's fine." Not that it matters to GameStop anyway, given the lack of a threat posed for at least another five years, right?
Interview: Valve's Doug Lombardi

Valve's PR overlord, Doug Lombardi, answered our burning Left 4 Dead 2 questions at a recent event in London. We discuss PS3 development, the new cast and clarify some of the game's features, so read on.
Laughs. Stay tuned! No news on that today.
Worth a try! What's the real deal with PS3 development? At the end of last year you seemed quite up on the idea and then nothing since then.
We're still up on the idea. The thing that we've come to the conclusion on is that we've got to get some PS3 developers at Valve. We always look at everything as if we were customers of our products -- what would we want and what would we expect? If you look at The Orange Box -- PC: 96 on Metacritic, 360: 96 on Metacritic, PS3 like... 84 or something. And then you look at Left 4 Dead, I think it was 89 or 90 on both platforms.
Continued after the break.
Advocacy FAIL: L4D2 pre-order sales double of original, says Valve
For all the talk of petitions and boycotts over Left 4 Dead 2's sooner-than-expected release, the game doesn't seem to be suffering much. A Valve representative tells Eurogamer that pre-orders for the sequel are currently double that of the original's pre-order figures from the same time last year . Although that sounds impressive, it's possible to see some spin in there -- Left 4 Dead didn't really have its big coming-out party until E3 2008, which technically wouldn't occur for another two weeks from now. Couple that with general sequel buzz and you might have your inflated pre-order figure.
Nitpicks aside, Valve has already stated that it plans to continue supporting Left 4 Dead with more content. The company expects to announce more DLC near the end of summer and has expressed that people will understand the big L4D picture within a year. Assuming it hasn't announced Left 4 Dead 3 by then, of course.
Nitpicks aside, Valve has already stated that it plans to continue supporting Left 4 Dead with more content. The company expects to announce more DLC near the end of summer and has expressed that people will understand the big L4D picture within a year. Assuming it hasn't announced Left 4 Dead 3 by then, of course.
Left 4 Dead DLC announcement by end of summer
Following up on earlier reports that Valve won't leave Left 4 Dead to die an early death, the company stated today that there should be an L4D DLC announcement before the end of summer. A company spokesperson also told CVG that about eight or nine months from now, when L4D2 has released and people see the continued support for L4D, they may finally understand the method to the madness.
We're all eagerly awaiting the epiphany.
We're all eagerly awaiting the epiphany.
August OXM comes with exclusive Left 4 Dead NXE theme
CVG reports that the UK version of Official Xbox Magazine will include a free, premium Left 4 Dead theme in its next issue's disc. We contacted OXM's US offices and have confirmed with Senior Editor Dan Amrich that the theme will also be appearing in same issue of the US publication. The theme, incidentally, was actually crafted by Valve. Amrich also mentioned that the disc will have five Left 4 Dead gamerpics as well. The issue should already be arriving in subscriber mailboxes and will hit newsstands next Tuesday.
Oh, and the magazine has info about Left 4 Dead 2 in it too, so that's a plus. If you'd like to pick one up for yourself, keep an eye out for the Left 4 Dead 2 cover, which you can check out after the break.
Oh, and the magazine has info about Left 4 Dead 2 in it too, so that's a plus. If you'd like to pick one up for yourself, keep an eye out for the Left 4 Dead 2 cover, which you can check out after the break.
EA official site lists PS3 version of Left 4 Dead 2
It's no secret that Valve isn't a big fan of the PS3. When the company revealed Left 4 Dead 2 as an Xbox 360/PC exclusive, no one acted surprised. However, PS3 may be getting its own version of the multiplayer FPS if the official EA website is to be believed. Not only is PS3 listed in the "Coming Soon" section of the site, but a quick glance of EA's games page reveals placeholder box art for the game as well. This could be a sign that EA is working on a PS3 port; the company did work on the PS3 version of The Orange Box.
Or, it could be a database error. A PS3 version of the original Left 4 Dead was rumored after an accidental listing was placed on retailer HMV's website. That, for those of you keeping track, didn't come to fruition.
Update: The EA website has since been updated and no longer includes the PS3 listing. Thanks to everyone who sent in the update!
[Thanks, Patriot!]
Or, it could be a database error. A PS3 version of the original Left 4 Dead was rumored after an accidental listing was placed on retailer HMV's website. That, for those of you keeping track, didn't come to fruition.
Update: The EA website has since been updated and no longer includes the PS3 listing. Thanks to everyone who sent in the update!
[Thanks, Patriot!]
PC version of Left 4 Dead getting custom level support next week
We've heard about the impressive capabilities of the in-beta Left 4 Dead Authoring Tools -- and recently, we've seen the SDK's fantastic handiwork -- but we haven't had a chance to get our hands on it yet. Luckily, Valve is dropping an update for the zombocalypse sim on Steam next week; one that will give everyone access to the authoring tools, and allow everyone to play the community's homegrown campaigns.
The level hunting process sounds simple enough -- amateur level designers bundle all their maps, posters, models, and textures into a single .VPK file, which players must download and drop into the game's "addons" folder. Voila! Now you have access to even moreWitch/car alarm shooting ranges err ... survival zones.
Update: It's here.
[Via Evil Avatar]
The level hunting process sounds simple enough -- amateur level designers bundle all their maps, posters, models, and textures into a single .VPK file, which players must download and drop into the game's "addons" folder. Voila! Now you have access to even more
Update: It's here.
[Via Evil Avatar]
Raccoon City recreated in Left 4 Dead, full RE3 campaign on the way
Well, that didn't take long. The Left 4 Dead authoring tools have been available to the public for just over a month and an aspiring game creator known as Outatime is already injecting some Resident Evil into Valve's zombie kill-a-thon. Specifically, Outatime is creating an entire campaign based on Resdent Evil 3. One map of the campaign has already been released, Resident Evil's legendary locale, Raccoon City. The map includes lots of twists and turns and a super spiffy rendition of the Raccoon City Police Department.
Those courageous enough to brave the map in its current beta status -- expect some frame rate issues -- can download it right here. You can also keep track of the campaign's progress on its development website. Check out a video walkthrough of the map after the break.
Those courageous enough to brave the map in its current beta status -- expect some frame rate issues -- can download it right here. You can also keep track of the campaign's progress on its development website. Check out a video walkthrough of the map after the break.
Original Left 4 Dead won't be (left for dead, that is)
Much like the zombies on which it is centered, Left 4 Dead will continue to shamble on even after its premature death. Valve's Gabe Newell told Kotaku that, despite the upcoming release of Left 4 Dead 2, support will continue for the original, including "tools for Mod makers, community matchmaking, 4x4 matchmaking, and more new content during the coming months." Newell continued: "We also agree with our customers that there needs to be an interoperability plan for players of L4D1 and L4D2, as multiplayer games are driven by the cohesiveness of their community."
Perhaps more notable than the continued support is the fact that numbering the series makes their names indistinguishable from that of Star Wars droids.
Perhaps more notable than the continued support is the fact that numbering the series makes their names indistinguishable from that of Star Wars droids.
Left 4 Dead 2 will last 'much longer' as a platform

A more refined game will also set the stage for a longer lifespan, with Faliszek having no qualms calling the EA-published Left 4 Dead 2 a platform, one that Valve sees "lasting for a much longer period of time" via updates and DLC. "We haven't decided anything yet, obviously, but we're looking at it and looking at Left 4 Dead 2 as being that platform to build on." There's a caveat, of course: "I would say definitely there's some stuff I think, like world-wise and location-wise, that we're saying, 'No, this isn't going to fit in this one, let's put this aside and maybe come back and revisit it.'"
Valve hopes to produce more incentive for revisiting Left 4 Dead 2, with a new gameplay mode -- in addition to the unrevealed one shipping with the game -- already being considered. "There's a lot of ideas that we can start playing around with. But we first need to get this first layer down and settle it." We'll be settling the score with the zombie menace on November 17th.
Left 4 Dead 2 hands-on 4 you
Honestly, Left 4 Dead 2 took Joystiq by surprise. Everyone at Joystiq HQ had rejected the rumors that were swirling before E3. Left 4 Dead wasn't even a year old, after all -- it was too soon for a sequel. This was especially true given Valve's reputation for supporting games like Team Fortress 2 with seemingly constant updates and upgrades. If anything, we were expecting an expansion for Left 4 Dead, some kind of DLC. Why should we have to buy a brand new game after only a year?
Thirty seconds into Left 4 Dead 2, I didn't care anymore. There were zombies to kill.
Thirty seconds into Left 4 Dead 2, I didn't care anymore. There were zombies to kill.
Gallery: Left 4 Dead 2
Valve details Left 4 Dead 2: melee combat, AI Director 2.0

Left 4 Dead 2 is scheduled for release on November 17 on Xbox 360 and PC, with new co-op campaigns, Versus campaigns and Survival maps.
Left 4 Dead 2 Nov. 17 on Xbox 360, PC

We expect to see more of Left 4 Dead 2 as the week unfolds. Stay tuned.
GamerDNA's Left 4 Dead stats reveal power of Steam sales, promotions
Left 4 Dead on PC appears to receive a shot of zombie reanimation every time Valve's Steam service does a promotion, according to proprietary Xbox Live and PC GamerDNA statistics. The chart above, which is calculated based on "equal percentages of Xbox and PC users," shows that engagement on both platforms was almost equal for three months after release. The PC receives its first major bump during Steam's 50 percent off sale in February. Both platforms received a boost with the release of the free Survival Pack, but then engagement spiked dramatically during Steam's "Freaky Free Friday" promotion and stayed strong.
Sam Houston, community manager at GamerDNA, tells us that typically the engagement graphs for games "start high and just drop off." He notes that Steam sales and promotions can obviously give a shot of adrenaline to a game's engagement. He questions, "Could Microsoft do something like that? Then it would appeal to both platforms pretty highly. But, you know, Valve owns Steam and the game, so they have more flexibility."
Sam Houston, community manager at GamerDNA, tells us that typically the engagement graphs for games "start high and just drop off." He notes that Steam sales and promotions can obviously give a shot of adrenaline to a game's engagement. He questions, "Could Microsoft do something like that? Then it would appeal to both platforms pretty highly. But, you know, Valve owns Steam and the game, so they have more flexibility."
Left 4 Dead Authoring Tools released to undead masses
"Sure, the rooftop portion of No Mercy is intense," you often explained to your Left 4 Dead-playing cohorts, "but you know what it needs? More Tanks. Eight or nine more, at least." Your friends attempt to dissuade your mad-eyed vision, but ultimately find it futile -- after all, it's not like you have the ability to summon these hulking meatwalls from the ether, right? ... right?
Tremble in fear, zombocalypse Survivors -- Valve just released the Left 4 Dead Authoring Tools it used to create the core campaigns to the general public. Using these grim mechanisms, players are able to "create your own campaign maps, character skins, 3D models, sound effects, and music and load them into the game." Best of all, Valve will be updating the matchmaking system to include player-made levels in the coming weeks. If your interest in L4D is waning, brace yourself -- the game's getting a huge booster shot.
[Thanks, Dan!]
Tremble in fear, zombocalypse Survivors -- Valve just released the Left 4 Dead Authoring Tools it used to create the core campaigns to the general public. Using these grim mechanisms, players are able to "create your own campaign maps, character skins, 3D models, sound effects, and music and load them into the game." Best of all, Valve will be updating the matchmaking system to include player-made levels in the coming weeks. If your interest in L4D is waning, brace yourself -- the game's getting a huge booster shot.
[Thanks, Dan!]


















